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Hook LabTorontoTeardown
DTC

Shopify · Canada · $15k–$150k a month

The ads are tired. That’s the brief.

Owner-run product brands already spending on Meta or TikTok. Beauty, apparel, supplements, home, food and bev. No in-house edit team. You do not need a brand film. You need hooks.

Monthly packages · CAD

Enough variants to kill and scale.

Testing Hook Lab

Starter

$1,500CAD / mo

  • 8 ads a month
  • 1 revision round
  • Kickoff brief

Steady creative volume

Growth

$3,000CAD / mo

  • 16 ads a month
  • 2 revision rounds
  • Kickoff + mid-month check-in

Aggressive testing and scale

Scale

$4,500CAD / mo

  • 24 ads a month
  • 2 revision rounds
  • Weekly strategy
  • Concepting and hooks
  • Filming and editing, or UGC-style production as scoped
  • Captions and on-screen text
  • Platform-ready 9:16 exports
  • Files named for your media buyer or in-house ads team
Start with a Growth Teardown

Your first 3 ads in 7 days, or we add a free extra ad.

The clock starts once access and assets are in.

Reporting is bi-weekly: hook rate, CTR, and CPA by creative. You or your media buyer keep the spend. We hand over files that are named and ready.

Spec 02

@hooklab · spec

Delete your 9-step routine

I threw out nine products. My skin got better.

Spec 02 · beat 1/4
  1. Delete your 9-step routine. I threw out nine products. My skin got better.
  2. Morning and night.. This is the only thing I use now.
  3. Two weeks. Calmer skin.. No fragrance. No stinging. Made in Canada.
  4. Shop the one-product routine. If your skin’s fried from trying everything, start here.

Spec 02 · Shopify

The one-product routine

Smaller skincare brands copy the big-player aesthetic and disappear. This spec goes the other way: someone talking to camera, an anti-routine, a single bottle.

CAFE

Latte6.85

× 22 days150.70

$6.85
Spec 03

@hooklab · spec

$6.85 × 22 workdays

I did the math on my café habit and felt sick.

Spec 03 · beat 1/4
  1. $6.85 × 22 workdays. I did the math on my café habit and felt sick.
  2. Every two weeks.. Roasted in the city. It shows up before you run out.
  3. Skip the line in the snow.. Honestly? Better than my café.
  4. Start your subscription. First bag’s on the offer. Link’s in bio.

Spec 03 · Shopify

Your café habit, at home

Coffee subscriptions usually sell taste. This spec sells the math first: the café receipt, then the bag on the doorstep.

Not a fit: no paid social budget yet, pure dropshipping tests, or teams that only want organic posts. A multi-location brand belongs on the franchise page.

Get a free Growth Teardown